Jamie Gutfreund – Realism and Idealism: Understanding Gen Z

This is a video by Jamie Gutfreund on Generation Z.  She was a speaker at the 2015 Future of StoryTelling Summit, and is the CMO of the Cassandra Report.

Description of the clip from the Future of StoryTelling site:

Through her work on the Cassandra Report and extensive experience in digital content and commerce, Jamie Gutfreund has drawn up a full personality profile for the people who will soon be ruling the world: Generation Z. Maturing in a post-9/11 world amid a challenging economy, violent news stories, and a chaotic media environment, Generation Z looks not for perfection but for authenticity. Trends that the rest of us are still adjusting to are embedded in Generation Z’s DNA—from a constant connection to a global world to the 24/7 coverage of social media. If Generation Z can seem like a puzzle, Gutfreund has cracked the solution—and she’s come to share Gen Z’s passion in the process.

 

More post on Gen Z.

More posts on generations.

Rick W. Burkett runs the John A. Logan College Teaching and Learning Center, teaches history, and heads an educational nonprofit. He publishes blogs on a wide variety of topics, including history, teaching and learning, student success, and teaching online.
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